If you aren’t yet utilizing digital signage and audio messaging as part of your omnichannel marketing, you could be missing out on effective opportunities to engage your customers and drive more conversions.
How Digital Media and Audio Ads Can Drive Awareness and Sales
A recent study from Vistar Media found that 95 percent of surveyed consumers expressed either a positive or neutral response to in-store media advertisements. More specifically, the study reported that 44 percent of shoppers made a purchase after seeing a digital ad, and 71 percent were more willing to consider a brand because of in-store media exposure.
Audio ads can offer even greater results, according to Vibenomics data, which found that, after hearing an in-store ad, 76 percent of shoppers found the advertised product, and 73 percent purchased either the exact product or a similar item. And the impact doesn’t stop when customers leave the store. This same study discovered that, after exposure to an audio ad, 67 percent of shoppers visited the retailer’s website or mobile app and 60 percent ended up purchasing the product online.
From a retailer perspective, 80 percent of brands using digital signage recorded an increase in sales, up to 33 percent, according to Digital Signage Today. And 83 percent of retailers reported increased customer engagement, per a Retail Dive report.
So how can your business reap the benefits of digital displays and audio ads?
Let’s look at four simple ways to include in-store media in your marketing strategy — that allow you to work smarter, not harder.
4 Best Practices to Maximize In-Store Media ROI
1. Leverage the latest technology in digital signage and audio marketing
The Nationwide Marketing Group (NMG) in-store media platform utilizes three tactical solutions to ensure your brand experience stays current while allowing you to respond quickly to promotions, seasonal campaigns, or operational changes across one or multiple stores.
- Cloud-based management
- Real-time content updates with a media asset library of products and services
- Dynamic scheduling to keep messaging fresh, relevant, and impactful.
2. Seamlessly integrate with your existing audio systems and digital displays
These NMG in-store media solutions are designed to integrate seamlessly with your existing infrastructure and systems, minimizing hardware costs, and avoiding installation complexity. This includes integration with existing speakers and screens to enable a smooth deployment and maintain consistent performance and overall brand experience across all customer touchpoints.
3. Access a library of ready-to-use advertising and marketing campaigns for products and services
The NMG ad content library provides thousands of professionally designed assets to create campaigns that can be deployed instantly, reducing creative lift and time to go live. These assets help promote featured products, upsells, limited-time offers, and brand initiatives while ensuring consistent quality and messaging across all screens and stores.
4. Strategically invest in in-store media to achieve significant ROI
In correlation with the scientific research shared above, NMG in-store media directly influences customer behavior at the point of decision in several ways, including:
- Increasing dwell time
- Delivering higher average order value
- Creating stronger brand recall
With centralized control and scalable deployment, digital signage and audio marketing deliver long-term value and a compelling return on investment.
READY TO LEARN MORE? Email the NMG Rockbot Team at NMG@rockbot.com today.
