While not every shopper takes the same path to purchase, technology plays a role across every step. An efficient omnichannel strategy can help you deliver great experiences that engage customers via their channels of choice.

While online users have been aware they were giving up sensitive personal information in exchange for free social media accounts, email clients, streaming media and more, the tide of consumer sentiment has shifted in recent years.

Until recently, offering multiple payment options online for many small businesses meant allowing customers to checkout with their credit card of choice. This has quickly evolved, with alternative payment methods such as digital payments increasing in popularity. And...