Creating emotional advertising is a challenge, but it’s worth it. Success demands authenticity, respect, passion and creativity. Here are a few tips.
Steve Bryant
Who Are You? How BRANDAids Support the Independent Story
BRANDAids are the secondary support identities for your company’s primary brand, created to increase shopper awareness of and confidence in your company.
New Marketplace, New Rules of Engagement, New Consumer Messaging
Nationwide’s No-Cost Video Support for Your Online, On-Air and In-store Voice
Navigating the Mystifying Marketing Maze
Determining what is the best marketing mix for your store is a multilayered process that involves matching messaging, media options and ad placement with consumer demographics, dealer offerings and budget.
Light Up Your Store’s Sales with the Persuasive Power of Video
If a picture is worth a thousand words, then video, with its 30 pictures per second, weighs in at significantly more than a million words each minute. That’s a lot of information, persuasion and impact from an efficient and effective source. Video amplifies your...