Back to Business: Marketing
As you consider your in-store plans and policies, you must also give proper attention to how you will convey these steps you’re taking to the consumers in your market. Some of the opportunities that exist at present include crafting a proper social media strategy, developing in-store messaging and signage, re-establishing the right mix of marketing, and, ultimately, announcing your re-opening. Find resources for all of this and more below.
Think with Google
Consumer behavior is changing rapidly and unpredictably amid the coronavirus pandemic. To help retailers capitalize on those changes, Google has launched an interactive tool that tracks category trends in Google Search, the locations where they’re growing, and the queries associated with them. Google updates this data daily to reflect changes in Search interests.
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The tools and resources in the Back to Business Hub are intended to be used as templates for independent retailers. Although they have been vetted by employment attorneys, they are not to be considered legal documents.