Will Guidara to Bring ‘Unreasonable Hospitality’ Message to Nationwide Marketing Group’s PrimeTime in Nashville

Nationwide Marketing Group (NMG) has selected hospitality expert Will Guidara to headline PrimeTime Nashville this August. Author of The New York Times bestseller Unreasonable Hospitality and former co-owner of Michelin-starred NYC restaurant Eleven Madison Park, Guidara brings his unique philosophy on customer experience to the independent channel. 

“Will’s approach to hospitality resonates beyond the restaurant scene,” said Melissa Stenson, vice president of member experience for NMG. “As we continue to emphasize the ‘Power of Connection’ at PrimeTime, his message shows the power a single, memorable interaction can have on a customer’s overall sentiment and sense of connection to a business.” 

Guidara’s “unreasonable hospitality” tactics were highlighted on seasons two and three of the Emmy Award-winning series The Bear, which also earned him co-producer credits and a cameo appearance. As a world-renowned keynote speaker, Guidara continues to share his strategy, which is what PrimeTime attendees can expect to hear during the Nashville keynote, along with practical applications to strengthen customer loyalty and build meaningful relationships. 

“Human connection is at the heart of what we do,” said Tom Hickman, CEO of Nationwide Marketing Group. “Will’s ability to elevate ordinary experiences builds on this foundation and challenges our members to differentiate in a way that big box simply can’t replicate.” 

The PrimeTime mainstage keynote is scheduled for Sunday, August 23, 2026, at 5 p.m. CT. The event will take place at Music City Center in downtown Nashville. To register, visit: www.nationwideprimetime.com.