Memorial Day is the unofficial kickoff to summer. Pools open, cookouts commence, and outdoor living becomes a top priority for many.
This summer mindset also influences consumer spending over Memorial Day weekend. According to a recent RetailMeNot survey, 28 percent of this year’s Memorial Day sales shoppers plan to purchase grills or outdoor cooking gear. Another 16 percent are shopping for patio decor or outdoor accessories, and 15 percent are looking for outdoor furniture.
Whether your inventory includes grills, outdoor-rated appliances, outdoor furniture, or all of the above, selling your customers on the full outdoor experience is key.
One thing that makes outdoor living even more enjoyable? Grill-friendly recipes — for a large summer gathering or a simple weeknight family dinner. Several Nationwide Marketing Group (NMG) vendors offer a roundup of outdoor recipes, from basic to gourmet, designed to help consumers make the most of their grills and outdoor spaces during the months when everybody wants to be outside.
Photo credit: Pit Boss
Top Grilling Recipes from NMG Outdoor Vendors
- Broil King — Search by food and meal type to find recipes that fit specific preferences and occasions.
- Char-Broil — Find inspiration with a recipe collection filtered by ingredient, meal type, and difficulty level.
- Gozney — Get outdoor pizza oven recipes, along with general baking and outdoor grilling ideas.
- Monument Grills — “Celebrate the grilling lifestyle with inspiring ideas, outdoor living tips, and fresh ways to make every cookout a high-quality moment worth sharing.” See Monument’s grilling recipe ideas with step-by-step instructions.
- Napoleon Grills — Search keywords with the handy search box or browse by food category.
- Oklahoma Joe’s — “Discover delicious recipes and new grilling techniques to take your grill game to the next level” with these smoker and grill recipes.
- Pit Boss — Search by protein, meals, cooking style, or occasion.
- recteq — recteq offers an extensive recipe library, with recipes rated by difficulty and options to filter by category, cooking method, cook time, meal, and more.
- Traeger Grills® — Traeger offers a broad range of pellet grill and flat top recipes, how-to guides, and pro tips.
Sharing recipe ideas and grilling tips with your customers is a simple way to add value and overcome purchase hesitation by allowing them to envision the benefits of outdoor cooking. Or go one step further and host grilling demonstrations at your store, complete with free samples.
Make the most of this BBQ season!
Photo credit: Gozney
