With more than 90 percent of today’s consumers starting their shopping journeys online, it’s more important than ever for independent business owners to have a strong digital presence. But with new buzz words and technologies popping up every month, navigating the digital landscape can feel overwhelming — especially for retailers who wear multiple hats within their organizations. Which is why Nationwide Marketing Group has developed a new simplified digital solution specifically for the independent channel — NMG OneShop.
First introduced to NMG members at last month’s PrimeTime conference in Las Vegas, NMG OneShop combines the best features from NMG’s two former website development solutions — Retailer Web Services and Site on Time — to create one streamlined digital powerhouse solution.
“Digital is the battleground for winning customers today,” declares Aaron Bundschuh, NMG’s chief digital officer. “But it can be overwhelming. So, we’ve made significant investments in this area to bring best-in-class capabilities to the membership — so that they can reap the benefits of a robust digital strategy without having to be digital experts themselves.”
The new all-in-one platform offers five key features — website solutions, marketing automation, digital advertising, reputation management and sales enablement — for an effortless and cohesive shopping experience across multiple touchpoints. But despite all of its platform benefits, the most compelling feature of NMG OneShop is its ease of use.
“With NMG OneShop, we do all the heavy lifting for our retailers,” says Jennifer Danko, NMG’s chief technology officer. “Our dedicated digital experts handle every aspect of the digital journey — from designing and managing websites to running localized Google ad campaigns and more — allowing members to take this critical piece of customer acquisition off their plates. Simply put, NMG OneShop is literally a one-stop digital shop.”
And early results from the platform’s pilot sites offer proof of its performance. Since launching last year, NMG members piloting the new NMG OneShop model have seen a 21 percent year-over-year increase in organic traffic, a 29 percent year-over-year increase in engaged sessions and an 18 percent year-over-year increase in website page views. Additionally, these sites have generated more than 1,200 online orders and more than $1.3 million in e-commerce sales for early adopting members.
Nationwide members and potential members who would like to learn more about the benefits of OneShop can visit www.nationwidegroup.org/oneshop for more information.
