In 2020, the outdoor living category exploded. Impacted by COVID, consumers prioritized investing in outdoor spaces to maximize the livable square footage of their homes and spend more time in nature. 

While today’s consumers are no longer driven by pandemic protocols, selling the outdoor lifestyle can still convert with a focus on benefits that go beyond traditional return on investment (ROI) — though many outdoor improvements can also positively impact home values. 

Let’s take outdoor kitchens, for example. According to the 2023 Remodeling Impact Report conducted by the National Association of Realtors, completing outdoor kitchen projects gave homeowners a strong cost recovery (averaging 100 percent) and a strong feeling of joy (9 on a 1-10 scale). 

Because value can be a relative term, understanding each customer’s unique financial situations, space limitations, and lifestyle preferences is important. Several Nationwide Marketing Group (NMG) outdoor kitchen vendor partners offer modular options that fit various budgets, outdoor spaces, and use-cases. Modular units also simplify the installation process, which can be a key selling point for many homeowners looking to avoid major construction and lengthy or unknown project timelines. 

CLICK HERE for a full list of NMG outdoor vendors. *MemberNet login required 

Questions to Ask Customers Considering an Outdoor Kitchen 

• How often do you (plan to) cook and eat outside?  
• Do you enjoy hosting and entertaining outdoors? 
• What are the dimensions of your outdoor space? 
• Which outdoor appliances would you use the most? 

Once you identify a customer’s priorities and preferences, you will have more leverage to first sell them on the lifestyle benefits of an outdoor kitchen. 

Top Selling Points for an Outdoor Kitchen 

Convenience

• Food prep, cleanup, and any strong food smells stay outside.  
• Hosting is hassle-free because you spend less time going in and out of the house. 

Connection

• An outdoor kitchen creates a natural gathering space for mealtimes and parties. 
• Cooking and serving outdoors means you don’t miss out on conversations with your guests. 

Top Selling Outdoor Appliances 

Beyond the convenience and connection value, an outdoor grill or bar island should create functional value as well.  

Generally speaking, functionality relates to layout and appliance selection, which can also impact final cost. Common layouts include straight, L-shaped, and U-shaped islands — all of which can be configured with modular units sold by NMG vendors. Within these modular designs, popular outdoor appliances include built-in grills, side burners, outdoor refrigerators, cabinet and drawer storage, trash bins, and more. 

Of these appliances, bar fridges tend to be popular for homeowners who enjoy backyard entertaining. A variety of outdoor-rated refrigeration products are available through select NMG outdoor and appliance vendors. Let’s look at two options from Zephyr.

Zephyr Preserv™ Outdoor Beverage Cooler

With the look of a mini fridge, this beverage cooler is built for outdoor use with 304-grade stainless steel, and a full-extension wire rack to maximize storage space for drinks and perishable foods. 

Zephyr Preserv™ Outdoor Kegerator & Beverage Cooler

This versatile, hybrid option with multiple keg configurations and optional accessories appeals to consumers who want to take their hosting abilities to the next level.  

With summertime barbeques and cookouts already in full swing, now is the hottest time to sell your customers on fast, comprehensive solutions that add value where it matters most.