PriMetrix, powered by Nationwide Marketing Group, provides our Members unmatched data and analytics to help drive their business. Complete with 3 different tools, our industry exclusive insights provide our Members everything they need to analyze their market, benchmark their business against the aggregate of the Membership, and optimize their SKU assortment. All POS data is anonymized the moment it is collected and is never tied to a retailer’s individual business when it is shared on an aggregated basis.
By providing this invaluable data to manufacturers, Nationwide and our Members are able to:
- Leverage vendors for better programs and net pricing deals.
- Create analyses that allow Nationwide to measure, refine and perfect marketing activities done on behalf of our Members.
- Show manufacturers the data they need to make correct production decisions, ultimately leading to increased stock of better-selling and newer models for the Independent channel.