You have to be telling a consistent and compelling message that translates from your digital ads into the in-store experience.
The latest
Tips for Pitching Protection Plans in an Uncertain Economy
As salespeople, we know the reality of the products we sell – accidents happen to furniture and a percentage of appliances experience breakdowns, and the economy has absolutely nothing to do with that fact.
Homebuilder Shows Off Brilliant Metaverse Experience
KB Home unveiled a unique new-homebuild community based in the metaverse that lets the user customize design features in real time.
Nationwide Marketing Group and STORIS Solidify 25-Year POS Partnership
STORIS is named an approved Point of Sale provider by Nationwide Marketing Group.
No, You Don’t Need to Stop Selling Gas Stoves
There’s been a ton of discussion around the future of gas stoves in homes across the U.S. recently. Let’s set the record straight on what’s happening.
Why Matter Matters for the Smart Home — and Retail
The Matter smart home protocol launched this past fall — but it was all the rage at CES 2023, and for good reason.
The Display Business is Becoming Rather Flexible
Just when you start to think that the display industry has maxed out on potential innovation, a show like CES rolls around and all the major brands find a way to prove you way wrong. And CES 2023 was no different. What’s exciting, though, is that the innovation in the...
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Independent Thinking Podcast
153: An Inflation Reduction Act Deep Dive with Frank Sandtner
Passed in August 2022, the Inflation Reduction Act is considered a landmark piece of legislation that will have a major impact on many industries for decades to come — including retail. The energy efficiency portion of the bill aims to provide consumers with various tax credits and other yet-to-be-determined benefits pending state-level programs that will roll out in relation to this bill. There’s a ton to unpack, but we attempt to do just that with Nationwide Marketing Group’s Director of Business Services Frank Sandtner.
152: An Outdoor Overview with NMG’s John Laing
PrimeTime in Orlando this past August saw one of the largest and most-impressive Outdoor experiences to date. Nationwide Marketing Group’s Director of Appliances and Outdoor John Laing, who led the charge to bring that space to life, reflects on the experience, details what attendees can expect at PrimeTime in Dallas (March 25-28), and provides other outdoor updates.
151: On the Luxury Appliance Experience with Middleby Residential
As the calendar flipped to 2023, Nationwide Marketing Group formally launched a partnership with Middleby Residential. Home to some of the leading names in the luxury appliance and outdoor categories, Middleby Residential keeps a finger on the pulse of the luxury retail experience.
150: Into the Metaverse with ReadySet
Ahead of their appearance in a new Metaverse pavilion at the NRF Big Show, ReadySet dives deep into the world of virtual reality commerce. ReadySet CEO Steve McLean shares an overview of the Metaverse concept and helps independent retailers explore the ins and outs of the next-gen version of e-commerce.
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