fbp

Derek Mattila

Inspiring the Hobby of Connected Home

Inspiring the Hobby of Connected Home

For a hobby category like the DIY Connected Home to succeed, it needs to excite the customer’s imagination of what is possible and tickle the desire of wanting to do more.

Injecting the WOW Factor into Kitchen Automation

Injecting the WOW Factor into Kitchen Automation

Over the past several years, major home appliance manufacturers have invested heavily to simplify the connectivity and convenience of appliances in the kitchen, with a promise that connected appliances will better unite this family gathering place with the rest of the...

Prepare for Share Is Prepared to Evolve

Prepare for Share Is Prepared to Evolve

It has been nearly four years since Nationwide Marketing Group launched its Prepare for Share initiative to members. As Sears, H.H. Gregg, Mattress Firm and others started to flounder, Nationwide put together a series of data, products and services designed to help...

From Smart to Connected Home

From Smart to Connected Home

Although they’re often used interchangeably, a smart home is not the same as a connected home. Smart homes feature products, like a doorbell or thermostat; connected homes join those products together to unleash a mountain of benefits that no one item could deliver on...