For a hobby category like the DIY Connected Home to succeed, it needs to excite the customer’s imagination of what is possible and tickle the desire of wanting to do more.
Derek Mattila
Welcome Back to Your New Connected Home
At the beginning 2020, the prospect of exploding Smart Home product sales and the massive growth potential in the Connected Home category were the major headlines. Then COVID-19 happened.
Connected Home Is Reshaping the Delivery and Installation Experience
With products that occupy nearly every room, the connected home category has upended consumers’ traditional expectations for delivery and installation.
The Speed of Connected Home Support
The tiny home was a great example of what’s possible in the world of connected home technology, especially in the form of GE’s Kitchen Hub. But the experience also exposes us to some of the bitter truths around the category.
Injecting the WOW Factor into Kitchen Automation
Over the past several years, major home appliance manufacturers have invested heavily to simplify the connectivity and convenience of appliances in the kitchen, with a promise that connected appliances will better unite this family gathering place with the rest of the...
Prepare for Share Is Prepared to Evolve
It has been nearly four years since Nationwide Marketing Group launched its Prepare for Share initiative to members. As Sears, H.H. Gregg, Mattress Firm and others started to flounder, Nationwide put together a series of data, products and services designed to help...
From Smart to Connected Home
Although they’re often used interchangeably, a smart home is not the same as a connected home. Smart homes feature products, like a doorbell or thermostat; connected homes join those products together to unleash a mountain of benefits that no one item could deliver on...