At the beginning 2020, the prospect of exploding Smart Home product sales and the massive growth potential in the Connected Home category were the major headlines. Then COVID-19 happened.
With products that occupy nearly every room, the connected home category has upended consumers’ traditional expectations for delivery and installation.
The tiny home was a great example of what’s possible in the world of connected home technology, especially in the form of GE’s Kitchen Hub. But the experience also exposes us to some of the bitter truths around the category.