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Implement strategic brand management to draw your target audience to the products and services you offer.
Buying power among consumers is about to undergo a dramatic shift as Millennials and Gen Z expand their influence. Here’s what retailers need to keep in mind when courting these younger buyers.
At the beginning 2020, the prospect of exploding Smart Home product sales and the massive growth potential in the Connected Home category were the major headlines. Then COVID-19 happened.
The second-ever NMG Index slides half a point, as retailers’ sales performance continues to shine ahead of the holiday shopping season.
One thing that has come into focus during the COVID-19 era is that the rent to own industry is and has always been an essential business for consumers.
Demand continues to steadily increase, and consumer confidence is approaching pre-COVID-19 levels. As manufacturers slowly begin to catch up, they are increasingly looking to retailers to adapt to the current COVID-19 climate.