Nationwide Marketing Group (NMG) announced Jesse Itzler as the keynote speaker for PrimeTime, NMG’s bi-annual event and expo, to be held in Nashville, Tennessee from August 17-20, 2025. Known for his unconventional career path and relentless entrepreneurial spirit, Itzler’s message promises to be an unforgettable experience for independent retailers ready to push boundaries in business and life.
Photo credit: Jesse Itzler
“PrimeTime is all about leaning in and embracing big ideas and bold possibilities,” shares Tom Hickman, CEO of NMG. “Jesse Itzler’s story embodies and inspires a unique level of boldness that makes overcoming obstacles with grit and creativity feel entirely possible.”
Itzler is the co-founder of Marquis Jet, which he launched with no aviation experience and grew to over $5 billion in sales before selling to Warren Buffett’s NetJets. He also helped launch ZICO Coconut Water, which was later acquired by Coca-Cola, and is the New York Times best-selling author of Living with a Seal. Itzler is also an endurance athlete, former rapper, and part-owner of the Atlanta Hawks.
“Our goal with any keynote speaker is to set the energy and tone for the entire four-day event,” says Melissa Stenson, NMG’s VP of member experience. “Itzler brings the perfect blend of adventure, aspiration and real-life experience that aligns with the spark we hope our members feel in Nashville.”
Itzler will deliver his keynote from PrimeTime’s mainstage on Sunday, August 17 at Music City Center. All PrimeTime attendees are invited to join the session and a welcome reception immediately following. NMG members can register for free by visiting www.nationwideprimetime.com.
