There are hundreds of possible reasons why a customer is in your store looking for a new mattress. But if you focus on the top five problems, you can help solve most of your customers’ sleep issues and help them select a new mattress that is just right for them.
We’ve all had to make adjustments in how we work, live, teach and thrive during this pandemic. And the same can absolutely be said about the Independent retail channel.
Increasing your retail foot traffic starts with maximizing every opportunity — from you rstore’s website to the front door.
How many times have you sold a mattress set and watched your customer go across the street to a big box store to buy the top of bed? I hope the answer is none, but, unfortunately, I know this happens often. According to Keith Mackey, senior vice president of sales...