fbp
Building on Engaging Educational Offerings, Nationwide Marketing Group Opens Free Virtual PrimeTime

Written by Rob Stott

September 20, 2021

A lasting legacy of the pandemic era, hybrid events proved their worth in a number of ways over the past year and a half.

While Nationwide Marketing Group returned to an in-person format for PrimeTime in Nashville in August, the group knew that the opportunity still existed to engage and provide value to members who were unable to make the trip to the Music City. The return of Virtual PrimeTime, which opens Monday, September 20, gives independent retailers the opportunity to experience for the first time — or go back and rewatch — some of the most popular and important educational sessions from the show. And it’s all available for free.

“Our members constantly tell us just how valuable the content is that gets discussed during our Nationwide Learning Academy sessions at PrimeTime,” says Melissa Stenson, vice president of member experience for Nationwide. “In our mind, and based on what we learned while organizing and hosting virtual events over the past year, that value doesn’t need to be limited to the in-person attendee. Virtual PrimeTime allows us to take that content and ensure all of our members have access to it, can learn from it and can get a taste of what it’s like to participate in PrimeTime.”

The Virtual PrimeTime platform – which, like the physical show, is available for free – will remain open for 30 days, giving members the chance to dive into a carefully curated selection of educational sessions, keynote presentations and interviews with key vendor partners. The platform also features educational tracks that cover marketing, social media, culture and leadership, data and more. In addition, Virtual PrimeTime attendees can rewatch President and Chief Member Advocate Tom Hickman’s welcome message, the opening keynote panel on the shopper decision journey and a morale-boosting presentation from renowned motivational speaker Christine Cashen.

But Virtual PrimeTime isn’t limited only to Nationwide members. Due to the value of the information provided, Nationwide has decided to offer Virtual PrimeTime access to anyone in the industry, regardless of group affiliation.

“Access to continuing education and training is something that benefits the entire independent retail channel,” says Patrick Maloney, executive vice president of membership for Nationwide. “That’s why we didn’t want to limit access to Virtual PrimeTime to just our members, and it’s why we’ve made it available at no charge. This content is too important for us to keep all to ourselves; all independent retailers should be able to benefit from it, regardless of their affiliation.”

Attendees of Virtual PrimeTime will also have the chance to watch a special documentary that’s 50 years in the making. In Nashville, Nationwide debuted a video that dives into the rich history of the organization, which was started by seven independent retailers back in 1971. The 12-minute feature includes interviews with several Nationwide founders and current Nationwide team members, all of whom discuss the critical role the membership has played in helping the group grow, evolve and remain relevant to the independent retail channel to this day.

Virtual PrimeTime is open to Nationwide members and independent retailers who are interested in experiencing what makes PrimeTime the industry’s premiere business, educational and networking event. Registration is free and will remain open throughout the duration of the event. To learn more or to register, visit the Virtual PrimeTime platform.

 

Connect With Us!

More Podcasts

219: PROJECT: automate Founder Pays It Forward During Oasys Summit

219: PROJECT: automate Founder Pays It Forward During Oasys Summit

Josh Trevithick founded his custom integration company, PROJECT: automate, a little over two decades ago, but he just recently joined Oasys Residential Technology Group – and he’s already realizing the return on his investment. During the recent Oasys Summit, Trevithick sat down to talk about his early experience in the group and how he hopes to pay it forward.

218: Frank Sterns Chats On New Role and the Parallels to Previous Stops

218: Frank Sterns Chats On New Role and the Parallels to Previous Stops

Just a few weeks after being formally introduced as a consultant for Nationwide Marketing Group’s Custom Integration division, Frank Sterns was with the group in Austin for the second-annual Oasys Summit. There, we sat down with him to talk about his first in-person experience with the group as a part of the team, and we dove into his career history and his vision for the group.

217: Howard’s Leans Into the Nature of Its Sales Team to Boost Its Product Protection Pitch

217: Howard’s Leans Into the Nature of Its Sales Team to Boost Its Product Protection Pitch

In an industry where the battle for margins enhancement is ongoing, something like product protection programs should be a no-brainer to business owners. But how you – and your sales team – approaches product protection with your customers can make or break the pitch. Howard’s is a great example of a retailer that understands what makes its sales team tick, and leaning into that to improve their attachment rates.