fbp
Class Will Be In Session at First-Ever Luxury University

Written by Rob Stott

July 27, 2021

Earlier this year, Nationwide Marketing Group took the full leap into the luxury appliance market, moving John O’Halloran into the role of senior merchant for the category. Now, on the heels of Nationwide’s involvement in the first-ever NKBA Luxury Defined Summit, the group is prepping luxury-focused education for PrimeTime in Nashville.

As the Nationwide Membership comes together for the first in-person show in over a year and a half, dealers who currently merchandise luxury appliances will have the opportunity to participate in the inaugural Luxury University session. The fast-paced but insightful hour of education will focus on all things luxury appliances.

The three-part session will feature:

  • John O’Halloran presenting on the four pillars of Nationwide Marketing Group’s luxury appliance strategy
  • Karen Brandon, senior marketing manager for luxury appliances, presenting a deep dive into the psychographics of the luxury consumer
  • And strategic vendor partner presentations from representatives with Fisher & Paykel and GE Monogram who will share their vision for the future of the luxury category

Interested in learning more about the luxury appliance industry — particularly around how the consumers in this market thing and prefer to be engaged with? Then give our Independent Thinking Podcast episode with Karen Brandon a watch/listen! Karen recapped her experience presenting on that exact topic during the NKBA Luxury Defined Summit and shared some of her findings with us.

Luxury University will take place on Tuesday, August 17 from 3-4 p.m. CT at PrimeTime.

For more information on Luxury University and the luxury initiative here at Nationwide Marketing Group, reach out to John O’Halloran at john.ohalloran@nationwidegroup.org.

 

Connect With Us!

More Podcasts

159: EPA’s Dan Cronin Talks Earth Day, ENERGY STAR and More

159: EPA’s Dan Cronin Talks Earth Day, ENERGY STAR and More

Ahead of Earth Day 2023, we sat down with Dan Cronin, program manager for ENERGY STAR at the Environmental Protection Agency (EPA) to talk about the program’s impact, the Inflation Reduction Act and much more.

158: Getting Seriously Small Town with Sorenson’s Appliance & TV

158: Getting Seriously Small Town with Sorenson’s Appliance & TV

Geneva, Minnesota is town of just over 500 residents, and it also happens to be the home of Nationwide Marketing Group Member Sorenson’s Appliance & TV. Co-owner Dak Sorenson and his team have found success by leaning heavily into that small-town mindset in every aspect of the business.

157: Independent Retail Through the Eyes of a Nationwide Member Support Manager

157: Independent Retail Through the Eyes of a Nationwide Member Support Manager

Brett Kelley joined the Nationwide Marketing Group team roughly one year ago as a Member Support Manager — the team that sits on the front lines of the independent retail channel, engaging with our Members and helping them thrive on their own terms. As such, he (and the full MSM team) has a very unique perspective into what life is like as an independent retailer. We tap into that experience and more.