The full scope of Nationwide Marketing Group’s “Drive to 1,000” custom integration division came into full view during InfoComm 2023, the commercial audio/video conference that unfolded in Orlando last week. There, Ellipsys Commercial Technology Group made a major splash by officially debuting and welcoming its charter members and vendor partners into the group.
Ellipsys, which joins a CI network that includes Oasys Residential Technology Group and Azione Unlimited, aims to fill a void in the commercial integrator industry by providing emerging systems integrators with a way to grow their businesses through education, networking, unmatched vendor programs and world-class business summits.
Earlier this year, Nationwide tapped industry veteran Chris Whitley to lead the commercial initiative. Whitley, Nationwide’s executive director of commercial integration, brings more than 25 years of experience to the table, most of which has been spent establishing and growing commercial integration buying groups.
“We are thrilled to have Chris on the team and leading the charge around Ellipsys,” said Nationwide Marketing Group COO Dean Sottile. “His diverse background and previous work experience leading buying groups made him the perfect fit for this new commercial initiative. He understands where the opportunities exist in this industry and can provide a clear action plan that he will execute to the benefit of both integrators and vendors.”
The week at InfoComm was a busy one for Whitley and Ellipsys. In addition to introducing the industry to the new group, the team had several dozen meetings with potential vendor partners and new members.
“InfoComm provided a great platform for us to launch Ellipsys and connect with industry partners,” Whitley says. “I am excited about the opportunity ahead of us as we build an ecosystem that will enable our members to invest in the necessary pillars for success: their people, their processes and their partnerships. We exist to provide members with a way to connect, collaborate and transform their businesses. That philosophy, coupled with the tremendous business and financial services programs available through Nationwide, positions Ellipsys as one of the most compelling offerings in the commercial space.”