GE Appliances has always viewed the independent retailer as an important partner. Their commitment to this channel is highlighted by the massive investments they’ve made within their various brands and in their supply chain management, ensuring independents have access to the full GEA portfolio. John Boyd, GE’s vice president of retail sales, and Mike Nerdig, executive director of retail sales highlighted how Profile, Café and Monogram are driven by the Independent channel, and as we shift into more of a promotional period, how GEA is putting dealers in the right position to win in their markets.
252. How Sherwood’s Encore Effortless Mattress Delivers Exclusive Innovation and Fills a Key Product Gap
Jeff Rose, VP of Furniture, Bedding & Outdoor for Nationwide Marketing Group (NMG) sits down with Tim Riezinger of Sherwood to share the backstory of Effortless and how this under $1,000 non-branded mattress was designed to be a champion for Members needing a product to fill that void.
