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Executive Insights: GE Appliances

Written by Amy Croom

July 24, 2023

GE Appliances has always viewed the independent retailer as an important partner. Their commitment to this channel is highlighted by the massive investments they’ve made within their various brands and in their supply chain management, ensuring independents have access to the full GEA portfolio. John Boyd, GE’s vice president of retail sales, and Mike Nerdig, executive director of retail sales highlighted how Profile, Café and Monogram are driven by the Independent channel, and as we shift into more of a promotional period, how GEA is putting dealers in the right position to win in their markets.

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