GE Appliances has always viewed the independent retailer as an important partner. Their commitment to this channel is highlighted by the massive investments they’ve made within their various brands and in their supply chain management, ensuring independents have access to the full GEA portfolio. John Boyd, GE’s vice president of retail sales, and Mike Nerdig, executive director of retail sales highlighted how Profile, Café and Monogram are driven by the Independent channel, and as we shift into more of a promotional period, how GEA is putting dealers in the right position to win in their markets.
While his ambitions would have him and his team further down the road, Year One was an incredibly busy and successful one for Andy Orozco and Nationwide Marketing Group’s custom integration division. Coming off of CEDIA 2023 in Denver, we sat down with Andy to talk about the show, his first year at the helm, and more.