GE Appliances has always viewed the independent retailer as an important partner. Their commitment to this channel is highlighted by the massive investments they’ve made within their various brands and in their supply chain management, ensuring independents have access to the full GEA portfolio. John Boyd, GE’s vice president of retail sales, and Mike Nerdig, executive director of retail sales highlighted how Profile, Café and Monogram are driven by the Independent channel, and as we shift into more of a promotional period, how GEA is putting dealers in the right position to win in their markets.
232: On the Many Roles of Digital Signage in Your Retail Showroom
When pursued with a proper plan, digital signage can have major, positive impacts on your retail business. We sat down with Lauren Hylarides to dive deeper into the topic of digital signage and how independent retailers can and should leverage this tech-powered platform.
