Looking to fill out its premium product offerings, GE Appliances showcased some exciting new entries at Nationwide Marketing Group’s PrimeTime show in Nashville. Tim Matis, executive director of advertising, and Ryan West, executive director of refrigeration, also discussed how the group’s Members can leverage the new product and other programs to drive consumers into their stores.
252. How Sherwood’s Encore Effortless Mattress Delivers Exclusive Innovation and Fills a Key Product Gap
Jeff Rose, VP of Furniture, Bedding & Outdoor for Nationwide Marketing Group (NMG) sits down with Tim Riezinger of Sherwood to share the backstory of Effortless and how this under $1,000 non-branded mattress was designed to be a champion for Members needing a product to fill that void.