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Executive Insights: Samsung, August 2023

Written by Amy Croom

August 16, 2023

If it’s been a few years since you gave a peek at the TV category as a retailer, you might not recognize this margin-driving category. Jim Mayo, executive director of sales for Samsung, shares how the brand is working with retailers and Nationwide Marketing Group to build programs that put more dollars in your pocket and help drive traffic to your stores. He also provides updates on their wide ranging display products that offer something for every room inside (and outside!) the home.

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