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Executive Insights: Whirlpool

Written by Amy Croom

May 3, 2023

As fears of an economic recession continue to linger, Whirlpool is helping Independent retailers plan and prepare by focusing on the distress appliance purchase. Bob Salvano, Whirlpool’s VP / General Manager, Independent Retail & Builder Sales and Marketing, shared more about the company’s efforts to support Independent retail, including a renewed focus on new and expanded product lines and robust sales and marketing support, as well as efforts to diversify the supplier network and bring the backorder position to pre-pandemic levels.

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