WINSTON-SALEM, N.C. – Nationwide Marketing Group announced today that Keven Dalke has been named the new director of Nationwide RentDirect.
Dalke most recently served as director of operations for Rent-A-Center Franchising, Inc., where he supported franchise operations for Rent-A-Center, ColorTyme and RimTyme franchisees across the country. He also spent 10 years as a regional director for both Rent-A-Center and Acceptance Now.
“Having someone of Keven’s caliber on our team is an investment in the future of Nationwide RentDirect and a reflection of this segment’s potential for growth,” says Patrick Maloney, senior vice president of appliances for Nationwide Marketing Group. “With almost 30 years of experience in the rent-to-own field, Keven brings incredible insight into RTO operations and the industry’s multiple business lines. He will be an invaluable asset for our membership as we continue to grow and transform our RTO offering.”
In his new role, Dalke will work with Nationwide’s rent-to-own members to improve the customer experience while increasing bottom-line profitability.
“I’m excited to support our Nationwide RentDirect members and deliver the tools and programs they need to compete in this increasingly competitive environment,” Dalke says. “By working together, we will build an industry-leading rental division that engages customers and encourages them to return to our members’ stores time and time again.”
About Nationwide Marketing Group
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With over 5,500 members who operate more than 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For nearly 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit nationwidegroup.org.
Amy Croom is the director of public relations and communications for Nationwide Marketing Group.