Launched just over a year ago, Nationwide Marketing Group’s luxury appliance initiative has helped independent retailers redefine the standard of success in this booming category. And as Nationwide continues to grow and expand this premier vertical, the group has announced the addition of an exclusive program with iconic luxury appliance manufacturer Thermador.
“We are thrilled to add Thermador to our growing portfolio of strategic luxury vendor partners,” says John O’Halloran, senior merchant for luxury appliances at Nationwide. “The Thermador brand is synonymous with success in the luxury space, and we look forward to leveraging the strengths of Nationwide’s luxury strategy, combined with Thermador’s innovative products, to ensure our members continue to lead in this high-touch, experience-driven category.”
Both Nationwide and Thermador are leaning into both the luxury appliance brand’s market recognition and Nationwide’s luxury strategy to create a cohesive customer experience that drives shoppers into members’ stores. Nationwide and Thermador will accomplish this by focusing, at first, on activating the Thermador brand through Nationwide’s four-pillared luxury strategy: providing participating dealers with the tools for success across web and digital platforms, support in creating an exceptional in-store experience for consumers, educational opportunities for team members and access to customer shopping insights.
In addition, Thermador and Nationwide will continue to work together to explore new and innovative ways to heighten the partnership and provide added benefits to the independent dealer over the next several years.
“We are so excited to be entering into an enhanced partnership with Nationwide Marketing Group,” says Matt Cols, director of the retail channel and training for Thermador. “This new connection between Thermador and Nationwide’s luxury-focused independent retailers allows our entities to address our very important luxury consumer and offer them a personalized experience through our programs and branded retail activities.”
Nationwide luxury retailers have the chance to get up close with the brand and its full line of luxury appliances in Phoenix, February 5-8, where Thermador is making its PrimeTime debut.
Rob is the corporate communications manager for Nationwide Marketing Group.