fbp
Nationwide Marketing Group Forms Industry’s First Connected Home Division

Written by Amy Croom

June 28, 2019

WINSTON-SALEM, N.C. – Nationwide Marketing Group announced today the launch of Nationwide Connected Home, the first connected home division dedicated exclusively to the independent retailer.

“Connected devices are everywhere – from phones and appliances to thermostats, televisions, speakers and even adjustable beds,” says Tom Hickman, Nationwide’s president and chief member advocate. “But while the opportunities to connect are numerous, consumers are struggling to make this new technology really work for them in a cohesive fashion. Nationwide Connected Home will give our members and vendor partners the resources and support they need to move the connected home experience from a novelty to a necessity.”

Central to Nationwide’s groundbreaking initiative are the company’s relationships with other connected-home giants.

Nationwide first partnered with Nest Labs and Google in 2017, providing its independent retailers with exclusive access to Google Nest’s entire line of thermostats, entertainments, security and home assistance devices. Nationwide then announced an exclusive partnership with AT&T in February 2019, giving its members the ability to sell home internet, DIRECTV, and cellular phone service and devices direct to consumers.

Nationwide Connected Home will build on these unique partnerships, helping the independent channel further differentiate itself from big-box retailers by delivering the coordinated product offering, world-class training and unparalleled customer service that’s lacking at chain stores, Hickman says.

“Connectivity is going to be the next battleground for premium retail,” Hickman explains. “We are the only group positioned to connect all of these divergent pieces and create an unmatched in-store experience that benefits both our members and our vendor partners.”

In fact, Nationwide has demonstrated this expertise by showcasing a connected home display at its last four PrimeTime trade shows, an experience that will create the foundation for future member merchandising efforts.

“Many of today’s mainstream connected home products have been focused on the early DIY adopters and DIY retail channels, but today’s consumers want – and deserve – more guidance on how to make better use of all the smart products available in the marketplace,” says Derek Mattila, vice president of merchandising for Nationwide Marketing Group, who will lead the company’s connected home effort. “The move to 5G will speed wireless connections, making device usage easier and spurring growth of the connected home movement. We’re excited to help our members prepare now to create a best-in-class experience for their customers and capture a share of what promises to be a multi-billion-dollar industry.”

About Nationwide Marketing Group

Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With over 5,500 members who operate more than 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For nearly 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit nationwidegroup.org.

Connect With Us!

More Podcasts

123: Celebrating 70 Years of Queen City Audio Video & Appliances

123: Celebrating 70 Years of Queen City Audio Video & Appliances

Started as a TV repair shop in 1952, Queen City Audio Video Appliances has grown into a widely successful independent retail business in the Charlotte, NC market. As they celebrate 70 years in business, we sit down with second-generation owner Roddey Player and his kids Roddey Jr. and Kate to talk about the company’s legacy, their expansion efforts and more.   

122: Brand Story Time with Todd Getz from GE Appliances

122: Brand Story Time with Todd Getz from GE Appliances

A lot fo work and effort goes into crafting an effective brand story. Just ask Todd Getz, Executive Brand Director for GE and GE Profile, who has made stops at Coca-Cola, P&G and Colgate Palmolive before landing in Louisville. Todd shares his experience at GEA and dives into some of the things he’s working on.

121: What’s Hot in the Outdoor Category Right Now?

121: What’s Hot in the Outdoor Category Right Now?

There’s nothing like talking about the Outdoor category with John Laing, Nationwide Marketing Group’s director of appliances and outdoor. You learn something every single time, and his passion for all things outdoor entertainment is infectious. Mr. Laing jumps onto the podcast to share the trends he’s watching, talk about the PrimeTime Backyard experience in Orlando and more.