fbp
Nationwide Marketing Group Launches ChatterBox Live Chat Platform

Written by Amy Croom

August 10, 2021

Consumers’ shopping habits have changed dramatically during the past year, with more shoppers researching and buying online today than ever before. In fact, more than half of all shoppers now prefer to chat virtually with a store representative rather than calling to ask questions about a product. And Nationwide Marketing Group is helping its independent retailers adjust to this shift with the launch of its all-new ChatterBox live chat platform.

“ChatterBox live chat is designed to help retailers transform shoppers into customers using real-time digital conversations,” explains Jennifer Danko, senior vice president of omnichannel technology for Nationwide Marketing Group. “Retailers using ChatterBox can engage with their customers through website chat, SMS and video chat, and they’re also able to seamlessly transition any of these online interactions to a phone call. This flexible approach lets retailers meet their customers wherever they are in the shopper journey and, ultimately, close more sales from online leads.”

Designed to complement Nationwide’s proprietary suite of digital tools, ChatterBox is the only live chat solution available today that integrates fully with websites built by Nationwide partners Site on Time and Retailer Web Services (RWS). As such, retailers that sign up for ChatterBox will enjoy automatic installation on their website, as well as a single point of contact for all billing and customer service needs.

In addition, ChatterBox customers will receive:

  • Simplified pricing that includes unlimited customer interactions across web chat, SMS and video
  • Per-location subscriptions, with an unlimited number of users allowed per location
  • Free customization features
  • A robust dashboard for performance optimization
  • Onboarding support
  • Ongoing best practices to maximize sales

“In the past, we referred our members to ‘free’ chat service providers because we knew how important chat is to a retailer’s digital strategy,” explains Aaron Bundschuh, chief digital and technology officer for Nationwide. “But then we started hearing stories of extra charges and fees when a member used the tool too frequently or wanted to add more employees to the platform, and we knew there had to be a better way. That’s why we created ChatterBox, a chat solution designed specifically for the independent retail channel. And we’re excited about continuing to evolve ChatterBox over the coming months to bring even more retail-specific, value-added features to our members.”

Nationwide will demo ChatterBox at PrimeTime, which will be held Aug. 15-18 in Nashville. And retailers who sign up for ChatterBox at the show will be eligible for a special promotion, including free setup and a rebate valued at $900 in savings.

To learn more, Nationwide members should contact their Member Support Manager (MSM) or Site on Time / RWS account representative.

 

Connect With Us!

More Podcasts

194: NMG and NASEO Work Together to Tackle the Inflation Reduction Act

194: NMG and NASEO Work Together to Tackle the Inflation Reduction Act

To learn more about how NMG is working with the National Association of State Energy Officials, we sat down with David Terry, President of NASEO. We get into the work the organization does on behalf of its members, how the Inflation Reduction Act has impacted their day to day, and more.

193: Spicher’s Shows Security Can Deliver as a Differentiator

193: Spicher’s Shows Security Can Deliver as a Differentiator

Around in the Hagerstown, Maryland area since the mid-1950s, Spicher’s Appliances took a unique step and expanded into the security category in 2010. Over the past decade plus, Spicher’s has seen that business flourish and prove to be a real differentiator in their market.

192: CEDIA Takes a Hands-On Approach to Training for Custom Integrators

192: CEDIA Takes a Hands-On Approach to Training for Custom Integrators

Jon Rehwaldt, Director of Curriculum for CEDIA, is only a few months into his new role at the custom integration trade association, but he’s already seeing the impact of their in-person hands-on training courses.