Nationwide Marketing Group Launches Series of State-Specific Webinars to Help Guide Members on the Path Back to Business

Written by Rob Stott

May 4, 2020

As many states across the country begin rolling out their plans to officially reopen and relax social distancing guidelines, independent retailers in those locations are in critical need of guidance and resources to get back to business. With that in mind, Nationwide Marketing Group has launched a series of webinars that will arm dealers with the latest information they need to successfully reopen their doors.

Between Monday, May 4, and Thursday, May 7, Nationwide will host more than 30 webinars for members in all 50 states.

“Our number-one goal is to support our members as they attempt to get back to business in this ‘new normal,’” says Rick Bellows, executive vice president and head of Nationwide’s Member Services team. “In just a matter of months, this COVID-19 crisis has effectively reshaped the retail landscape, forcing small business owners to adjust and adapt on the fly. As states begin to relax stay-at-home orders and allow our dealers to reopen their stores, we want to make sure they have everything they need to properly and successfully welcome customers back into their stores.”

The webinars will provide Nationwide members with state-specific information related to essential business restrictions, detailed processes for reopening, and the guidelines and restrictions that will be imposed on all retailers in each state. In addition, members will also get a first look at the resources Nationwide is assembling to help them navigate the complexities of getting back to business.

“Our dealers are the experts when it comes to running their businesses, and these resources are there to support them along the way,” says Nationwide’s Mike Whitaker. “One thing we’ve learned while trying to get a grasp on this ever-changing situation is that there are so many variables and unknowns that it’s very easy to get lost while navigating through it all. Our aim is to break through the noise and help guide our members along the path back to retail.”

The array of topics that will be covered include how to welcome your employees back into the store, how to reopen your facilities, integrating personal protective equipment (PPE) into your in-store strategy, consumer messaging, and much more.

Nationwide’s back-to-business initiative is a continuation of the group’s efforts to provide independent retailers with the resources they need to manage their business during the COVID-19 crisis. Since early March, Nationwide has delivered an endless stream of assets and tools to the independent retail channel, regular webinars featuring employment attorneys, government advocacy tools, and more.

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