Nationwide Marketing Group, LG Electronics Reestablish Home Entertainment Partnership

Written by Rob Stott

July 27, 2023

Nationwide Marketing Group announced today that it has reestablished its home entertainment program with LG Electronics USA. The revived program, which launched June 1, 2023, provides NMG’s independent retailers and custom integrators with access to a wide range of LG’s TV, audio and video products, including LG OLED TVs, soundbars, projectors and more.

“As the home entertainment space continues to evolve right in front of our eyes, we were eager to reestablish our partnership with LG Electronics,” says David Watt, Nationwide’s senior director of consumer electronics. “LG has been an important partner in the consumer electronics space for a long time, and this program will give our members easy access to the solutions their customers want. It’s a great step toward supporting our independent retailers and integrators, and helping them grow and strengthen their businesses.”

The announcement comes as LG is celebrating the 10th anniversary of its innovative OLED technology.

Through this partnership, Nationwide members will have access to a powerful suite of tools — including digital marketing campaigns, in-store marketing opportunities, financing promotions and more — that will enable them to position the LG brand for success in their retail stores and custom integration businesses.

“We are very excited to rekindle this relationship with Nationwide as it creates a tremendous opportunity for LG to reach a wide range of new dealers and offer them our broad range of home entertainment products and innovations, “ says Ron Gazzola, vice president of strategic accounts, LG Electronics USA. “Nationwide members will now be able to participate in our national promotions, take advantage of our marketing assets, and access our training portal.”

The LG Electronics team will be on hand at PrimeTime in Nashville, August 13-16, giving members a chance to get up close with their TVs, soundbars, monitors and more. In addition, Nationwide members can learn more about the new LG program on the brand’s page on MemberNet, or they can visit the LG page on Nationwide’s exclusive eXchange platform.


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