fbp
Nationwide Marketing Group Offers Integration of PayPal to Members for Seamless E-Commerce Integration

Written by Rob Stott

March 17, 2022

If the pandemic taught small businesses anything, it’s that they need to meet their customers where they are in order to be successful. And that location, which should come as no surprise, is online. Independent retailers have made major investments in their websites during the past 18 months, which has helped the channel thrive during a period where things could have gone in a completely different direction. Now, with fully capable websites at their disposal, the challenge becomes offering consumers the right options to not only browse for product, but easily pay for it as well.

That’s where Nationwide Marketing Group’s new collaboration with PayPal, one of the most recognizable digital payment solutions, aims to fill the gap. Through this work, Nationwide dealers with websites managed by Site on Time or Retailer Web Services can seamlessly enroll in a program that will allow them to add PayPal as a payment option on their websites. The program also gives them access to a Nationwide-exclusive volume rebate on all PayPal payments.

“Forging this collaboration with PayPal stands to benefit not only our members but also their customers,” says Chris Kirk, vice president of financial and business services for Nationwide. “By adding PayPal to their websites, our members can now give their customers another option to quickly and seamlessly purchase product from their website and in their stores. And, with our group-exclusive volume rebates, this program with PayPal has the potential to positively impact our members’ bottom lines.”

Today, PayPal boasts a network of more than 400 million users and accounts for roughly 22% of all online transactions. In addition to the integrated credit card processing online, PayPal brings to the table access to Venmo, PayPal Credit, their Pay in 4 program (buy now, pay later) and a QR Code payment service through the PayPal wallet.

In addition, PayPal has proven to be a force in helping to “close the sale” online. According to industry data, PayPal transactions have a 70% higher checkout conversion rate than non-PayPal transactions. Further, consumers are 54% more willing to buy from business when PayPal is offered as a payment option.

Nationwide members can sign up as a new customer through the program or convert their existing PayPal accounts to the new Nationwide program to take advantage of the group-exclusive volume rebates. And the teams at Site on Time and Retailer Web Services are available to assist dealers with questions related to website integration.

 

Connect With Us!

More Podcasts

169: An Oasys Summit Debrief

169: An Oasys Summit Debrief

At the tail end of the first-ever Oasys Summit, we sat down with the Director of Oasys Hank Alexander to get his near-immediate reaction to the event. And, beyond the Summit, Hank covers what’s next for the group in the lead up to CEDIA Expo this fall.

168: Diving Into Nationwide’s New Region Realignment with Patrick Maloney

168: Diving Into Nationwide’s New Region Realignment with Patrick Maloney

Earlier this month, Nationwide Marketing Group unveiled a new streamlined structure for its field team, which resulted in the creation of several new regions. We dive into the new structure — and how it ties into the ongoing Customer Obsessed conversation — with Nationwide’s EVP of Membership Patrick Maloney. 

167: What Role Does AI Have to Play in the Future of Independent Retail?

167: What Role Does AI Have to Play in the Future of Independent Retail?

With the meteoric rise of tools like ChatGPT and other artificial intelligence-powered, content-producing platforms, it’s only natural to wonder what role these tools can and will play in retail.