Nationwide Marketing Group (NMG) today announced a new partnership with ASKO Appliances, further strengthening its luxury appliance portfolio with a premium European brand recognized for refined Scandinavian design, durability and environmental responsibility.
With more than 75 years of engineering expertise, ASKO is known for developing high-performance dishwashers, laundry systems and wine preservation built with a focus on durability, sustainability and clean architectural integration. The brand’s commitment to sustainability, including environmentally certified manufacturing processes and industry-recognized design innovation, aligns with the evolving priorities of today’s luxury consumer.
“ASKO enhances our ability to offer independent focused, performance-driven luxury solutions with a specialist in the dishwasher, laundry and wine categories to our members,” said John O’Halloran, senior director of luxury appliances at NMG.
Through this partnership, Nationwide Marketing Group members will gain exclusive access to:
- A curated portfolio of premium European kitchen and laundry appliances
- Showroom merchandising and storytelling tools
- Integrated digital marketing and campaign support
- Industry-leading exclusive consumer financing programs
- Training and education resources designed to elevate in-store selling confidence
“At ASKO, we value partnerships built on shared growth and long-term success,” said Jonas Lidberg, general manager, ASKO Americas. “We’re excited to begin our new collaboration with Nationwide Marketing Group,” added Lidberg. “ASKO’s high-quality, premium luxury products and our exclusive commitment to the independent channel align perfectly with NMG’s strategy.”
ASKO will exhibit at the upcoming Nationwide Marketing Group PrimeTime event in March, where members will have the opportunity to meet directly with ASKO leadership and distribution partners and experience the brand’s craftsmanship and innovation firsthand on the show floor.
This partnership underscores NMG’s continued investment in the luxury category, equipping independent retailers with luxury brands that drive differentiation, elevate margin and strengthen competitive positioning in an increasingly design-focused market.
