In recent months, Nationwide Marketing Group Members have unlocked new resources, found new opportunities to promote their businesses and successfully tapped into the buy-local movement thanks to a new partnership between Nationwide Marketing Group and Independent We Stand.
Independent We Stand is a nationwide movement of Independent small business owners dedicated to celebrating local business and educating consumers about the importance and strong economic benefits of buying local. Nationwide has partnered with the group to bring new promotional opportunities and support to its network of thousands of independent retailers. Through this partnership, Independent We Stand works to help Nationwide Members build a local brand in their community and stand out from big-box and online competition.
Specifically, Independent We Stand provides Nationwide Members with access to exclusive buy- local marketing materials, including point-of-sale items, social media graphics, seasonal toolkits and more. These materials help Nationwide Members keep the buy local message top of mind at all times.
“Independent We Stand marketing materials have made a tremendous impact, not only to our customers but also to our employees,” says Scott Jamison of Oakboro Furniture and Mattress Center in Oakboro, N.C.
Independent We Stand also directly promotes Nationwide Members to the public through blog content and social media channels. These promotional opportunities are strategically oriented to position Nationwide Members as part of the growing and popular buy local movement.
“I believe that having organizations like Independent We Stand is vital for Independent store owners,” says Rick Wilson of Fairbury Furniture in Fairbury, Illinois. “There is a lot against us with big-box stores, online stores, and in Illinois, our state seems to be working against us as well. Having support to start a shop-local campaign in the community is a huge help.”
Most importantly, the Independent We Stand approach is flexible to meet your business’s unique needs. In many cases, Independent We Stand provides the platform and the tools — and individual business owners have the option to take advantage of what makes sense for their business.
“My experience with Independent We Stand has made me feel as though I am dealing with someone that has been in my shoes and understands what I need,” says Jan Richards of Home Sweet Home Interiors in Clinton, S.C. “In this world of ever-changing technology and competition, Independent We Stand has a special niche of working for and with your business, regardless of the size of your business. This is very important for small, Independent businesses to know and feel that there is someone out there that believes in that business and is willing to offer whatever support is needed and in a timely, professional manner.”
For Nationwide Members, Independent We Stand is a perfect fit. As competition from big-box retailers and online-only sellers increases, Independent We Stand connects Independent businesses to each other and to a nationwide movement. By working with Independent We Stand, Nationwide Members can align their businesses with the buy-local movement, which many customers identify as synonymous with community well-being. Independent We Stand has experience working with Independent retailers just like your business and understands what makes it stand out.
To take advantage of these opportunities and all that Independent We Stand has to offer, begin exploring the available resources on MemberNet today. You can also access these resources by visiting www.independentwestand.org/premium-member-resources/ and logging in with your Nationwide Marketing Group Member ID and zip code.