Nationwide Marketing Group has launched a new series of reports that provide an in-depth look at how independent retailers perform during key promotional periods throughout the year. Leveraging data and insights from NMG’s proprietary PriMetrix and OneShop platforms, the reports highlight the performance of products, in-market messaging, digital campaigns and more, showing comparable data on a year-over-year basis. These reports are built exclusively for NMG members.
“Our members hear us regularly talk about the power of data and what’s possible when you leverage data in the right ways,” says Doug Wrede, executive vice president of membership and merchandising for NMG. “This new tool is a perfect example of the impactful ways we can leverage our own data to not only help members understand how they’re performing in-market, but also to help them make highly informed decisions about how to improve their business moving forward.”
Launching the initiative ahead of the final quarter of the year allows NMG members to get familiar with the reports and how to leverage them prior to what’s likely the most impactful promotional period on the retail calendar – Black Friday.
To-date, Nationwide Marketing Group has published two promotional period reports for the Labor Day and Fall Savings events. Both reports include detailed overviews on manufacturer- and category-level performance, analysis of big box in-market messaging versus the group’s, volume, unit and average sale price information, and an overview on ecommerce and website performance throughout each promotional period.
Retailers enrolled in the PriMetrix program who are sharing point of sale information get an even more in-depth view of the report, with top-selling SKU information broken out by category, including Refrigeration, Cooking, Laundry and Dishwashers.
On the digital side, the report highlights ecommerce performance based on the volume of orders, revenue and average ticket size. In addition, the reports are able to show how independent retailers’ websites performed and the impact of vendor-funded digital campaigns on things like website impressions, cost per click and the average click through rate of digital ads.
“Having all of this information and analysis packed into a single report is critical for the independent retailer,” says Wrede. “There’s nothing else like it in our industry, which means our members have a massive leg up against their competition. And the timing of these reports couldn’t be more important as our industry gears up for Black Friday. We anticipate this initiative real quickly becoming one of the biggest benefits of membership.”
Past promotional period recap reports are available exclusively to NMG members through the MemberNet portal.
