Geneva, Minnesota is town of just over 500 residents, and it also happens to be the home of Nationwide Marketing Group Member Sorenson’s Appliance & TV. Co-owner Dak Sorenson and his team have found success by leaning heavily into that small-town mindset in every aspect of the business.

Brett Kelley joined the Nationwide Marketing Group team roughly one year ago as a Member Support Manager — the team that sits on the front lines of the independent retail channel, engaging with our Members and helping them thrive on their own terms. As such, he (and the full MSM team) has a very unique perspective into what life is like as an independent retailer. We tap into that experience and more.

JennAir is a company founded on the idea of challenging conventional norms in the appliance industry. That way of thinking hasn’t changed over the past 57-plus years, and it’s helped the brand continue to stand out as a true innovator of luxury appliances. We dive into all that JennAir has to offer with Nathan Puplis, who leads up the buying group initiative for the company.