Your brand is everything. It’s what you stand for. It’s what your customers see when they engage with you. It’s the image that comes to mind when others think about you. But what does it take to build a brand – and a strong one at that? We sat down with Rob White, VP of Brand and Strategy for NMG, to dive into that and a whole lot more.
215: Understanding the Cost of Doing Business as an Independent Retailer
What if there was a way to benchmark your business against others in just about every aspect? That’s exactly what NMG’s new Cost of Doing Business study aims to solve.