The commitment to creating products that promote convenience and a healthier lifestyle for the consumer (and world) at Beko is one of the things that sets the brand apart.

As a brand in its infancy, Austere should’ve stood no chance against a raging pandemic. But Ghazarian and her team created such a compelling brand story — not to mention some seriously awesome product — that the business not only survived, but is thriving.

Fresh off of Cybersecurity Awareness Month in October, we’re extending the conversation with Telesystem. Ira Feuerstein, manager of cybersecurity business development for the brand, shares a number of tips, tricks and fair warnings for retailers around protecting their data and educating their employees on this always-important matter.