After a strong showing at last summer’s PrimeTime in Nashville, Nationwide Marketing Group (NMG) will return to Music City Center from August 23-26, 2026. Registration is now open for NMG members, prospective members and participating vendor partners.  

Headlining the event’s mainstage is Will Guidara, a renowned keynote speaker and author of The New York Times bestseller Unreasonable Hospitality. “Just as Nashville is known for its southern hospitality, we are eager for our members to hear Guidara’s unique philosophy on hospitality in business,” said Nationwide Marketing Group CEO Tom Hickman. “Delivering a memorable customer experience is a critical way for the independent channel to differentiate from big box competitors, and this message reinforces the overarching theme of the “Power of Connection” at PrimeTime.” 

Located in the heart of downtown Nashville, Music City Center provides an ideal setting for the group’s bi-annual event and expo. The 1.2 million square foot complex features an expansive exhibition hall and ample meeting space to support the four-day agenda. 

Attendees can expect the return of longstanding sessions and exclusive opportunities, including CashBack offers and limited-quantity specials available only during PrimeTime Palooza. Educational sessions through Nationwide Learning Academy, along with a variety of networking events, round out the schedule with a focus on learning, growth, connection and peer-to-peer support. 

“Nashville continues to be a popular destination, and the energy of the city aligns with the level of synergy we aim to create at every show,” said Melissa Stenson, vice president of member experience for NMG. “We expect this summer’s event to build on that momentum and deliver another standout experience for attendees.” 

Registration for PrimeTime Nashville is now open and free for members of Nationwide Marketing Group. For more information, visit www.nationwideprimetime.com.