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Serta Simmons Bedding Talks Beautyrest Black and Arctic Lines Ahead of PrimeTime

Written by Rob Stott

January 19, 2022

At Nationwide Marketing Group’s PrimeTime event in Nashville this past August, the Serta Simmons Bedding team made quite the splash. There, the bedding brand revealed to the mattress world — for the first time ever — their brand new Arctic line of beds with Sleep Cooler technology. As the team at SSB preps for another big showing at PrimeTime in Phoenix, February 5-8, they took some time to chat with the Nationwide Furniture and Bedding team to preview what’s to come. Among the highlights, Serta plans to make another world premiere with their new Beautyrest Black suite, in addition to some Arctic lineup updates.

Below, Nationwide’s VP of Furniture and Bedding Mike Derro, and Sr. Director of Furniture and Bedding Jeff Rose preview PrimeTime, and chat with the SSB team to dive deeper into the new beds.

Jeff and Mike Talk SSB at PrimeTime

Deep Dive on Beautyrest Black

Serta Arctic Updates

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