Nationwide Marketing Group (NMG) is set to put a new spin on spring break in Florida as the group prepares to host its spring PrimeTime event and expo in Fort Lauderdale from March 21-24, 2026. 

The South Florida location marks a first for NMG’s PrimeTime, which will be held along the intercoastal waterway at the newly expanded Broward County Convention Center, offering 1.2 million square feet of event space. Attendees will also be among the first guests to experience the all-new Omni Fort Lauderdale Hotel, connected to the convention center. 

“After 30-plus years of PrimeTime, we are proud to continue adding new locations to the mix,” shares Melissa Stenson, VP of member experience for NMG. “Fort Lauderdale’s hotly anticipated convention center expansion gives us the ample, modern space we need, and when paired with Florida’s warm climate, it creates an elevated experience for both our members and our vendor partners.” 

While the March PrimeTime show promises a fresh take, member favorites remain on the agenda, including savings opportunities like Palooza, CashBack and other show specials. The Nationwide Learning Academy schedule will once again offer numerous member- and vendor-led courses, with vendors also providing industry updates and insights. Various networking opportunities are also planned to foster connection and synergy throughout the four-day event.  

“Power of Connection is our PrimeTime mantra, as it captures the essence of our why,” explains NMG CEO Tom Hickman. “We put on this event twice a year to ignite synergy and growth within the independent channel, specifically to support members seeking that next level of success — however they choose to define it.” 

PrimeTime registration is now open and free for members of Nationwide Marketing Group. For more information, visit www.nationwideprimetime.com.