TCL has been a global producer of consumer electronics for nearly 40 years, but the brand has only been in the North American market since 2014. In those six years, TCL has managed to not only become the fastest-growing TV brand in America, but it has also risen to become the second-largest TV manufacturer in the world. And now, the consumer electronics leader and Nationwide Marketing Group have announced a partnership that will bring TCL’s innovative, award-winning product lineup to Nationwide’s network of more than 5,000 independent retailers.
“We’re thrilled to introduce TCL and their exceptional product lineup to our dealers,” says Lee McDonald, Nationwide’s director of consumer electronics. “TCL’s mix of TVs and soundbars provides a range of technologies and price points that will satisfy a wide customer base. Additionally, their Home Comfort products will roll out at a time when consumers are more conscious than ever about their in-home living environment.”
First introduced to Nationwide members at PrimeTime in Houston in February, TCL offers a robust TV lineup, including 4K Roku Smart TVs with QLED, Dolby Vision and HDR technology. TCL also debuted its lineup of Home Comfort products, which includes a range of window air conditioners, portable air conditioners and dehumidifiers.
Following up on an extremely successful PrimeTime in Houston, TCL and Nationwide believe the timing is right to take their partnership to the next level for members. Key to this new program is the inclusion of TCL on the Nationwide Marketing Group CE Calendar – a members-only promotional calendar that adds incremental no-cost promotions for key brands. In addition to services like free white glove delivery and installation, Nationwide members will also be able to leverage long-term consumer financing offers on select TCL models.
“Since we first launched in North America, TCL has been laser-focused on growing the brand and establishing the company as a clear leader in the electronics industry. In a very short time, our global strength and vertical integration have propelled TCL to become one of the most popular TV brands, and we will continue to add significant wins for our business this year,” says Chris Cardenas, vice president of sales for TCL North America. “We’re excited to see the partnership between TCL and Nationwide come together. From our expanded product offerings to the strategic programs that TCL is bringing to the Nationwide membership, we are paving the way for success by reinforcing our combined go-to-market plans.”
Rob is the corporate communications manager for Nationwide Marketing Group.