The Secret Weapon for Independent Retailers to Compete with Giants: Nationwide Marketing Group

Written by Sean Crane

February 3, 2020

kettle moraine

While Independent retailers across North America scramble to compete with leading global and national competitors, your membership with Nationwide Marketing Group puts you several steps ahead of the pack. That’s because, as a Member of Nationwide, you have access to leading talent, the latest technologies and services, and the scale that allows us to continue to innovate on your behalf.

Nationwide Members have been providing real emotional connections with their customers for decades, and some for over a century. And Nationwide is here to help you continue winning while you hone your experiential online and in-store retail experience. While not easily done for retailers set in their ways, we see thousands of Members who are nimble, innovative and progressive — and they are outpacing the industry, delighting customers with expanded offerings and even adding new stores.

There are many exceptional examples of growth across the Nationwide network, but one that comes to mind isKettle Moraine Appliance & Sleep Center. Family-owned and -operated since 1986, Kettle Moraine has maintained a single location in West Bend, Wisconsin, on the outskirts of Milwaukee.

Jim Otten, the store’s owner, had a vision for growth and in January 2017 purchased an old manufacturing plant in nearby Cedarburg. Trusting his family and talented coworkers to continue operating with excellence in West Bend, Jim turned his attention to the new location and spent nearly two years renovating and rebuilding — a majority of which he did himself. In September 2019, Kettle Moraine hosted the successful grand opening of their second location.

Jim’s efforts would be an unbelievable accomplishment in any other industry, but his story falls right in line with the dedication and determination we’re accustomed to seeing among the Members of Nationwide.

The best way to beat the giants is by offering something that they can’t. As you explore this edition of Independent Thinking, discover our important new programs around “connected home,” differentiated business services offerings, and exciting new technologies like FlashTags and WebFronts Go that can help you expand your customer base as well improve the overall shopping experience for your customers.

As you explore new strategies to stay competitive, our team will always be here – ready to help you thrive on your own terms.

The connection with the shopper must remain a top priority in the continued fight to win in retail, and Nationwide Members are ahead of the curve. While there is no certainty as to what’s next in experiential retail, Nationwide will continually scan the horizon, working hard to offer new and relevant products, services and technologies so that you can continue to differentiate your offerings and services in the markets you serve.


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