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Tips for Showing You’re a “Customer Obsessed” Retailer

Written by Rob Stott

March 24, 2023

There are so many ways to show your customers that they are your No.1 priority. Below are a number of examples that you, our Members, have shared in the past.

    • Created a customer appreciation day with games and food trucks.
    • Started a Girls Night Out event for the local ladies.
    • Build a partnership with a local university.
    • Host grilling competitions.
    • Wine-tasting events in the store.
    • Tailgate party with local high school football and drill teams that included a chili cook-off.
    • Partnered with chiropractors to refer their patients to our stores to be fitted for the right mattress. Patient gets a 5 percent discount, chiropractor gets 5 percent referral on the sale.
    • Donated upper-end mattresses to the local fire department.
    • Free in-and in-appointment Created a customer appreciation day with games and food trucks.
    • Tax holiday sale, no taxes on sales. Build a partnership with a local university.
    • Offer a 180-night trial period.
    • Next-day delivery, seven days a week.
    • Bring in a nonperishable item to receive 20 percent off anything in the store.
    • Launched a loyalty rewards program that gives 10 percent off purchases that’s given back on a gift card.
    • Support the local farmer’s market by hosting them in our parking lot.
    • 1 percent discount for every canned good a customer brings into the store, up to 25 percent.
    • In-store mattress and furniture fundraiser to benefit a local middle school, hosted on a Sunday when the store is normally closed.
    • Hosted a car show in the parking lot with food trucks.

Have other ideas, tips or experiences that you want to share? Reach out and let us know! We’d love to hear your story. Email us at pr@nationwidegroup.org.

 

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