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Trisha Yearwood to Attend Nationwide Marketing Group’s PrimeTime Event and Expo in Las Vegas This Summer

Written by Jayme Muller

June 11, 2024

Country singer Trisha Yearwood sitting on a sofa

Three-time Grammy winning country music artist Trisha Yearwood recently released her latest project — not a new album, but a new collection in her Trisha Yearwood Home furniture line. This collection, her tenth, marks the first collection launched in partnership with Legacy Classic | Modern.

“As soon as Legacy and Trisha formed a partnership, we knew we had to invite her to PrimeTime,” shares Jeff Rose, VP of furniture, bedding and outdoor for Nationwide. “Legacy lives up to its name as a long-standing Nationwide vendor — and we are proud to not only offer the Trisha Yearwood Home Collection to our members but give them a chance to meet her in person and witness her hands-on commitment to her brand and to Legacy.”

NMG’s three-day PrimeTime tradeshow takes place August 11-13, 2024 in Las Vegas. The expected 3500 attendees will have the opportunity to see Yearwood during several key events taking place on the show’s final day, Tuesday, August 13. While full details will be shared with NMG members, the following is a brief outline of the day’s events with Yearwood.

  • 3:00 p.m. – 3:50 p.m. — Trisha Yearwood Fireside Chat held during the WIN: Women in Nationwide session
  • 4:00 p.m. – 5:00 p.m. — Trisha Yearwood meet and greet at the Legacy booth on the PrimeTime expo show floor
  • 5:15 p.m. – 5:45 p.m. — Trisha Yearwood + VIP Retail M&G cocktail reception

“Trisha has been extremely receptive to any initiative that promotes the success of Legacy – Trisha collaboration,” shares Chris Pelcher, president of Legacy Classic | Modern. “It’s refreshing to work with a celebrity who is a true partner and incredibly down to earth. We look forward to growing and engaging with her new retail prospects within the NMG membership and this expo.”

Not only is Yearwood invested in the independent retailers who carry her line, but she is also focused on the homeowners who support their local businesses. When asked about the person she had in mind when she designed the XXX’s and OOO’s Collection, Yearwood answered, “People who — like me — really live in their homes. They aren’t spotless, and you feel you can lean back and get comfortable. Someone who wants a home that is comfortable yet beautiful and elegant.”

The modern farmhouse inspired XXX’s and OOO’s Collection by Trisha Yearwood is a nod to her hit 1994 song, “XXX’s and OOO’s (An American Girl).” As a whole home collection, it includes furniture for the bedroom, dining room, living room and home office in four finish options — Cotton, Amber, Cocoa and Bellflower — with select pieces featuring signature X and O details.

Nationwide members can learn more about the Trisha Yearwood Home Collection and Legacy Classic | Modern via MemberNet. Registration for the PrimeTime expo is still open as well at: https://nmg.swoogo.com/nationwideprimetimelasvegas

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