Two Years In, AT&T Program Continues to Evolve

Written by Rob Stott

February 16, 2021

Nationwide Marketing Group and AT&T rolled out their exclusive partnership at the Spring PrimeTime in 2019. At its core, the program was designed to give Nationwide’s network of Independent retailers access to a world-class connected services brand while providing their customers with a seamless and simple shopping experience — all with no inventory requirements and strong dealer incentives. Since then, Nationwide Members have helped to drive thousands of service order activations for AT&T while racking up more than $2 million in commissions.

Over those two years, Nationwide and AT&T have continued working closely with participating dealers to learn more about the in-store experience and how the program could be improved upon.

Ahead of Virtual PrimeTime in March, Nationwide’s Director of Connected Services Eric Sindelar took some time to talk about the history of the program. In the video above Eric speaks to the improvements that have been made to-date for Members, some of the new features of the AT&T program that will roll out during Virtual PrimeTime in March, and where he sees the partnership expanding in the future.

Today, when a Member signs up to be an AT&T dealer, they get access to the full suite of AT&T services including wireless, video and internet. In addition, Nationwide dealers receive:

  • Best-in-class weekly pay
  • Unrivaled training
  • Extensive dealer support
  • Turnkey marketing solutions
  • And access to an industry leading order entry system with DSI’s SARA Plus

Interested in becoming a Nationwide Marketing Group AT&T dealer? Get in contact with your Nationwide MSM or simply fill out this form right here.


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