The ENERGY STAR label is recognized by 90% of consumers and intentionally purchased by nearly half of all U.S. households in the past year. Nationwide’s ENERGY STAR partnership adds unique value for Members by enhancing consumer trust and driving sales across a wide variety of product categories sold throughout the year. In fact, 40-45% of U.S. households report purchasing at least one certified product each year.
With ENERGY STAR certified products, your consumers can save today with rebates and other deals, save tomorrow with energy savings and save for good by contributing towards a healthier planet.
More than a label, Nationwide’s partnership with ENERGY STAR provides resources to help you differentiate and increase revenue while strengthening your brand image. Check out the opportunities below and on the ENERGY STAR page on MemberNet.
Bolster Consumer Trust
ENERGY STAR resonates with consumers as a trusted, credible and unbiased mark. They understand that it means protecting the environment and saving energy and money. Consumers see the ENERGY STAR mark as an implicit seal of approval, and about 80% of purchasers report they are likely to recommend ENERGY STAR products to friends. The mark helps consumers navigate complex product categories by providing a trusted option that indicates environmental and financial benefits.
Leverage ENERGY STAR National Campaigns
Amplify your marketing by aligning your promotions with the collective national efforts of ENERGY STAR partners. Take advantage of Nationwide’s resources and opportunities to participate in ENERGY STAR promotions, such as the upcoming Earth Day campaign and the ENERGY STAR Day campaign in October.
Go to MemberNet to learn more about ENERGY STAR promotional marketing resources and tools, including signage and advertising creative, available to Nationwide Members to help support participation in ENERGY STAR national promotions.
Drive Sales and Loyalty
The ENERGY STAR Most Efficient distinction is awarded annually to the most efficient products among those that qualify for the ENERGY STAR label. Products recognized as ENERGY STAR Most Efficient 2021 demonstrate performance that is consistent with the interests of environmentally motivated consumers and early adopters. Recognition criteria are renewed on a yearly basis to ensure these products continue to represent the “best of the best.” Eligible products must be ENERGY STAR-certified by an EPA-recognized certification body and meet the applicable ENERGY STAR Most Efficient performance criteria.
To learn more, visit www.energystar.gov/products/most_efficient.
Help Customers Save with ENERGY STAR Partnerships
Utilities around the country offer rebates for ENERGY STAR-certified products. While you are talking to a customer about an ENERGY STAR-certified model, check the ENERGY STAR Rebate Finder for related local incentives. It is an online, searchable tool designed to help ENERGY STAR partners leverage incentives and promotional opportunities with ENERGY STAR-certified products and includes a recently updated list of rebate programs.
Make the Most of ENERGY STAR Heat Pump Water Heaters
ENERGY STAR Certified Electric water heaters are independently certified to save energy, save money and protect the environment. And now with a $300 federal tax credit and big rebates available in many areas, ENERGY STAR water heaters offer the hottest savings ever for you and the planet. Water Heaters are the second-highest energy user in the home. An ENERGY STAR certified water heater uses less than half the energy of a standard electric storage model and can save a family of four more than $3,500 over its lifetime.
Rick Weinberg is senior vice president of business services for Nationwide Marketing Group
