Add Value with Accessories

June 3, 2022

austere accessories

This blog was submitted to Independent Thinking by Deena Ghazarian, founder and CEO of Austere

Add-on tech accessory and warranty sales can and should be much more than simply added profit for retailers.  “Converting the sale” really comes down to dealers helping customers both enhance and protect their premium hardware purchase that leads to customer loyalty and satisfaction.

Educate Customers

Add-on sales are a great way to educate customers, so they are making smart decisions to maximize the technology in the hardware they are purchasing. Few customers read the manufacturer warranties. Savvy dealers will take the time and read the fine print for their customers –not using a proper surge protector or using the wrong kind of screen cleaner can void the warranty. It’s a simple formula: right information + right product solution = add-on sale and satisfied customer.

Add-on sales can also be key building blocks that retailers can use to forge long-term relationships with customers. For instance, while a surge protector can be a long-term purchase, it’s also important for buyers to understand that it’s not a “lifetime” one.  Surge protectors are devices that literally “lay down their lives” for the gear they protect.  Though built to protect electronics gear against that one big surge, surge protection is always subjected to countless small surges that in time reduce their protection effectiveness, until they’re not protecting at all.  That’s because the degree of protection a surge suppressor offers is measured in joules – the more joules, the more protection. In many cases, it’s not possible to know how much protection your suppressor has left. When selling surge protection, offer brands like Austere Power that provide a light indicator to let the customer know when they run out of joules. Therefore, a useful rule of thumb is to recommend that their surge protector be replaced every few years in areas with unstable power or when a major part of an A/V system is upgraded.

Bundle Solutions

Lastly, many successful CE dealers approach attachment sales by offering bundles that include critical accessories such as premium HDMI cables, surge protectors and Clean & Protect products. This is another important way to curate a full solution experience which offers value to your customers, leading to increased, referrals and repeat business.


Connect With Us!

More Podcasts

124: Castle Rental & Pawn Talks NIL Deal with Local College “Rental” Athlete

124: Castle Rental & Pawn Talks NIL Deal with Local College “Rental” Athlete

The stars aligned perfectly for Enos Barger, managing partner at Castle Rental & Pawn, to sign an NIL deal with a local college athlete and recent transfer student. But theirs is a situation that other independent business owners can learn from and look to capitalize on in their own markets.

123: Celebrating 70 Years of Queen City Audio Video & Appliances

123: Celebrating 70 Years of Queen City Audio Video & Appliances

Started as a TV repair shop in 1952, Queen City Audio Video Appliances has grown into a widely successful independent retail business in the Charlotte, NC market. As they celebrate 70 years in business, we sit down with second-generation owner Roddey Player and his kids Roddey Jr. and Kate to talk about the company’s legacy, their expansion efforts and more.   

122: Brand Story Time with Todd Getz from GE Appliances

122: Brand Story Time with Todd Getz from GE Appliances

A lot fo work and effort goes into crafting an effective brand story. Just ask Todd Getz, Executive Brand Director for GE and GE Profile, who has made stops at Coca-Cola, P&G and Colgate Palmolive before landing in Louisville. Todd shares his experience at GEA and dives into some of the things he’s working on.