For many independent retailers, competing with big-box chains can be a challenge – especially in the television vertical. Although they offer exceptional customer service and cover most local markets across the United States, independent retailers often find...

Economic indicators aside (unemployment, housing market, wage growth, etc.), total television revenue grew an incredible 6% in the domestic market from the previous year (2017 vs. 2018). This is due largely to the recovery in personal disposable income, which –...