Today, April 22nd, is the annual celebration of this one planet that we get to call home. It’s also a great opportunity to pause and think about the role that the environment — and consumers’ consciousness around their impact on it — plays in retail. To that end, there are a ton of factors to consider. Things like: How much do consumers really care? Do environmental initiatives impact the purchasing cycle? How can ENERGY STAR play a role in your retailing efforts? And what is Nationwide Marketing Group doing to help me promote these initiatives?

Well. Luckily for you, we’ve been hard at work on an infographic that answers each of those perfectly normal questions. Dive into the Earth Day details below!