fbp
Nationwide Marketing Group Partners with Global “Buy Now, Pay Later” Powerhouse Zip

Written by Doug Marsh

April 5, 2022

The world of payments is changing. So much so, in fact, that more than 50% of millennials do not own a credit card, leaving those very tech-savvy consumers to rely on debit cards and cash to make purchases.

Buy Now Pay Later, Nationwide Marketing Group Partners with Global “Buy Now, Pay Later” Powerhouse Zip, Nationwide Marketing GroupThat’s where Nationwide Marketing Group’s new partnership with digital payments innovator Zip Co., (ASX: Z1P), aims to fill the gap.  Zip’s payment solution gives customers access to a transparent and straightforward four-payment installment option, providing the freedom and flexibility to stretch their funds further. And the platform also benefits the retailer. Not only is there little to no cost to retailers above current processing fees and easy implementation with their current system, but participating retailers will be paid immediately, as Zip absorbs substantially all the risk for the installment payments.

“Partnering with Zip allows our members alternative payment methods while also giving their customers payment flexibility,” says Chris Kirk, vice president of financial and business services for Nationwide. “By adding Zip as a complement to their existing payment options, our members can now provide their customers with even more buying power. In addition, our members will have access to Zip’s robust network of users as a result of this partnership.”

Today, Zip – which entered a definitive agreement to acquire digital payment platform Sezzle – boasts a consumer base of more than 9.9 million customers and is focused on becoming the No. 1 payment choice for consumers, everywhere, every day. As part of that growth strategy, this partnership will allow Nationwide members to be promoted within the Zip network, making it possible for them to reach roughly 98% of consumers who currently have no in-store credit.

Plus, Zip has been working to integrate with Nationwide’s preferred website providers. Site on Time is now set up to allow members to process online orders with Zip, and Retailer Web Services (RWS) expects its integration with Zip to be completed later this year.

Nationwide member Howard’s, a Southern California leader in appliances for 75 years, has already seen the benefits of working with Zip.

“We are hyper-focused on providing our customers with the best products and services to make appliance shopping easy, and we were impressed with how easy it was for both our customers and our own business to use Zip,” says Michelle Nein, SVP/chief customer experience officer for Howard’s. “Zip will offer our customers the flexibility of extending the payment of their purchase, which we believe will contribute to higher sales. Additionally, Zip will offer consumers more ways to pay, which they now expect when making purchases.”

Members can reach out to one of Nationwide’s dedicated Zip reps, Alex Hartzell or Lou Pagliarini, or Chris Kirk at Nationwide to  learn more and get set up with the program.

 

Connect With Us!

More Podcasts

152: An Outdoor Overview with NMG’s John Laing

152: An Outdoor Overview with NMG’s John Laing

PrimeTime in Orlando this past August saw one of the largest and most-impressive Outdoor experiences to date. Nationwide Marketing Group’s Director of Appliances and Outdoor John Laing, who led the charge to bring that space to life, reflects on the experience, details what attendees can expect at PrimeTime in Dallas (March 25-28), and provides other outdoor updates.

151: On the Luxury Appliance Experience with Middleby Residential

151: On the Luxury Appliance Experience with Middleby Residential

As the calendar flipped to 2023, Nationwide Marketing Group formally launched a partnership with Middleby Residential. Home to some of the leading names in the luxury appliance and outdoor categories, Middleby Residential keeps a finger on the pulse of the luxury retail experience.

150: Into the Metaverse with ReadySet

150: Into the Metaverse with ReadySet

Ahead of their appearance in a new Metaverse pavilion at the NRF Big Show, ReadySet dives deep into the world of virtual reality commerce. ReadySet CEO Steve McLean shares an overview of the Metaverse concept and helps independent retailers explore the ins and outs of the next-gen version of e-commerce.