Nationwide Marketing Group’s August PrimeTime Continues Deep Dive into Customer Obsession

Written by Doug Marsh

September 5, 2023

More than 3,600 attendees descended on Nashville, August 13-16, to experience Nationwide Marketing Group’s 61st PrimeTime event, as well as all the education, buying, networking and givebacks that make PrimeTime the industry’s premier event for independent retailers.

The “Customer Obsessed” theme that launched at PrimeTime in Dallas continued on in Nashville, underscored by the more than 1,200 programs Nationwide currently offers to help enhance the customer experience for independent retailers. And just like the varied musical styles heard from the streets of Broadway just a few blocks from the event, the programs offered to members of Nationwide help in many different categories.

“Whatever your particular style of music is, you’re going to find it somewhere here in Nashville,” said Tom Hickman, Nationwide Marketing Group’s CEO, during PrimeTime’s general session. “But just like the musical diversity in the city of Nashville, we have designed the brand partnerships and service offerings we provide our members to be varied and diverse. We don’t go all-in with a single provider when other great solutions exist. We don’t want to limit the choices. Instead, our goal is to support our members and their business in the ways that make sense to them, cutting through the clutter and bringing the best of the best.”

Attendees were moved by an inspirational keynote from retired Lt. Col. Scott Mann, who brought a wave of emotions to the packed audience detailing his work with Operation Pineapple Express, an effort to rescue a former Afghan comrade during the chaos of America’s withdrawal from Afghanistan. Lt. Col. Mann drew parallels between his military experiences as a U.S. Army Green Beret and the hurdles confronted by independent retailers, and captivated attendees by showcasing his ability to build trust and solve complex problems in high-pressure situations. Focusing on leading with purpose, he highlighted how independent retailers are the backbone of the country and challenged the members with finding their Pineapple Express.

PrimeTime once again featured numerous opportunities for Nationwide members to secure exclusive deals and CashBack opportunities on products and services from vendor partners who were in attendance. Members packed the PrimeTime Palooza room on Monday evening to take advantage of limited-time, limited-quantity offers during the 90-minute buying frenzy. And those deals spilled over into the next two days of the PrimeTime Expo, which featured more than 150 vendor partners – including 12 outdoor living partners in the PrimeTime Backyard – spread across over 250,000-square-feet of exhibit space.

During the Expo, dealers in attendance also had the opportunity to win over $100,000 in prizes, including the furniture and bedding categories’ collective $61,000 giveaway to celebrate the 61st PrimeTime. Bruce and Joann Lebeda of Audio-Video Plus in Schulenburg, Texas, were the grand prize winners, walking away with $25,000.

PrimeTime in Nashville was also host to a new opportunity in Nationwide’s efforts to always give back. The CashBack GiveBack allowed members to donate a portion of their CashBack funds to one of four charities, No Child Hungry, Smile Together, Autism Speaks and the Preston Robert Tisch Brain Tumor Center. Nationwide matched all member donations, directing its funds to support No Child Hungry’s efforts to feed those impacted by the wildfires in Maui, which also affected several Nationwide members.

In addition, there were state-of-the-business updates from industry executives in both the home appliance and furniture and bedding categories as well as a full slate of Nationwide Learning Academy educational sessions. There were over 70 courses focused on four tracks – Growth, People, Driving Traffic and Product Training – as well as member-to-member roundtables and a best of the NLA, which featured the four highest-rated NLA courses of all time. “Our members continue to take full advantage of the exclusive in-person educational opportunities available to them at PrimeTime,” said Shawn Ashby, director of training and education for Nationwide. “The new tracks and member roundtables highlighted everything from new AI opportunities to product training as we continue to bring the best education and training courses for our members at PrimeTime.”

Nationwide will now set its sights on Las Vegas, returning for the first time since 2019 to the  Venetian | Palazzo & Sands Expo for the 62nd edition of PrimeTime, March 10-13, 2024. Nationwide Members can visit www.nationwideprimetime.com to stay up to date on all the latest PrimeTime news.

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