This article was originally published by Independent We Stand. Everyone wants a good deal, but many consumers are looking in the wrong place. Big-box stores and online retailers attract customers with flash sales and low prices, and small businesses often get...

This article was originally published in Around the Panhandle Magazine. For 71 years, Orsini’s Appliances has served customers from its Winchester Avenue location in downtown Martinsburg. The business has thrived on customer satisfaction, and third-generation owner...

Although they’re often used interchangeably, a smart home is not the same as a connected home. Smart homes feature products, like a doorbell or thermostat; connected homes join those products together to unleash a mountain of benefits that no one item could deliver on...

How many times have you sold a mattress set and watched your customer go across the street to a big box store to buy the top of bed? I hope the answer is none, but, unfortunately, I know this happens often. According to Keith Mackey, senior vice president of sales...

Today’s consumers gather information in completely different ways than they did just six years ago. Even then, the tides were obviously changing. For example, less than 37% of the public received a newspaper delivery at home in 2013. That was down from 54% in 2000 and...

For many independent retailers, competing with big-box chains can be a challenge – especially in the television vertical. Although they offer exceptional customer service and cover most local markets across the United States, independent retailers often find...

Economic indicators aside (unemployment, housing market, wage growth, etc.), total television revenue grew an incredible 6% in the domestic market from the previous year (2017 vs. 2018). This is due largely to the recovery in personal disposable income, which –...